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百事可樂的致勝關鍵

百事可樂打敗可口可樂的原因，竟然是因為垃圾食品？來看看相關文章…

必考單字

單字旁有小圖示的，記得點擊聽聽單字怎麼唸哦！

rally [ˋrælɪ] (v.) 集合、重整、團結
nostalgia [nɑsˋtældʒɪə] (n.) 懷舊之情
shareholder [ˋʃɛr͵holdɚ] (n.) 股東
division [dəˋvɪʒən] (n.) 分支、分割、部門
solid [ˋsɑlɪd] (adj.) 固體的、堅固的、牢靠的

(n.) 名詞 (v.) 動詞 (adj.) 形容詞 (adv.) 副詞

文章賞析

When it comes to soft drinks, many people still prefer Coke. It continues to be the market share leader. But on Wall Street? That's an entirely different story. Pepsi has outperformed Coke for the past few years. And it looks like that trend won't end anytime soon. Pepsi reported sales and earnings that topped forecasts Thursday. It boosted its outlook too.
只要提到汽水，許多人都偏愛可口可樂。它維持市場的領導地位。不過，在華爾街呢？那便是個全然不同的故事了。過去幾年，百事可樂已勝過可口可樂了。而且這個趨勢看來短期內不會改變。據稱百事可樂的銷售額和營業額在周四預報中已奪冠。這也促進它的前景發展。
Pepsi (PEP) stock popped (get it?) 1.5% on the news. The stock is now up nearly 10% this year. Meanwhile, Coke's stock is down 2%.
新聞指出百事可樂股票漲了1.5%。這支股票今年已經漲了10%，同時，可口可樂則是跌了2%。
If Pepsi's stock continues to rally, it may not be long before the company winds up being worth more than Coke (KO) as well. Pepsi's market value is currently more than $155 billion, about $25 billion less than what Coke is worth.
假設百事可樂的股票持續整合，不用多久這間公司就可以如旋風般急起直追並勝過可口可樂。百事可樂目前市價1550億，大約比可口可樂少250億。
Both Coke and Pepsi are trying to adapt to changing consumer tastes. Pepsi is trying to appeal to Millennial and Gen X nostalgia with the reintroduction of its Crystal Pepsi clear soda.
可口可樂和百事可樂都試著調整並變化口味。百事可樂嘗試再次推出水晶可樂，來吸引千禧年及X世代懷舊的人們。
But at the same time, both high-calorie soft drinks and diet beverages are falling out of favor. Consumers have caught wise to the fact that diet sodas aren't exactly healthy given the chemicals that are in them.
但是同時，無論是高卡路里的汽水或是低卡飲料都不再受到喜愛。消費者了解到低卡汽水內含的化學物質其實不全然是健康的。
As such, carbonated beverages are losing ground to energy beverages, juices and water.
因此，碳酸飲料輸給了能量飲料、果汁以及水。
Coke and Pepsi each have a presence in these markets. Coke owns Minute Maid, Dasani and Powerade. It is also the largest shareholder of Monster Beverage (MNST). And Pepsi owns Tropicana, Aquafina and Gatorade.
可樂和百事可樂在市場上各有這些相關產品。可樂擁有美麗果、Dasani礦泉水以及Powerade運動飲料。它也是美國怪獸公司最大的股東。而百事可樂擁有純品康納、Aquafina礦泉水以及開特力。
But Pepsi also has a thriving snacks unit, a growth area that has allowed the company to outpace Coke.
不過百事可樂還有卓越成長的點心事業體，而這個正茁壯的領域就讓這間公司贏過可口可樂。
Pepsi's Frito-Lay division, which includes the namesake Fritos and Lay's brands of chips, Doritos, Cheetos and Cracker Jack, is reporting solid growth in sales and earnings as of late.
百事可樂分支的樂事公司，擁有同名的樂事洋芋片、多力多滋、奇多以及Cracker Jack等零食，都是近期在銷售上有穩定成長的產品。
The profit margins for Pepsi's food business are extremely appetizing to investors. Even though Frito-Lay accounts for just a little more than 20% of the company's overall sales, the division makes up more than 40% of Pepsi's operating profits.
為此帶來百事可樂食品事業體的利潤，也讓投資者非常滿意。雖然樂事只負責公司整體銷售額的20%，但是卻帶來40%的營業淨利。
Interestingly, consumers still seem to love salty snacks even though they may be drinking more water and energy drinks and less soda.
有趣的是，消費者似乎熱愛鹹味零食，就算因此會想多喝水或能量飲料，而少喝汽水。
文章節錄自：http://money.cnn.com/2016/09/29/investing/pepsi-coke-earnings-stock/index.html